Fossil Enters Swiss Watch Business

Fossil Inc., a popular fashion watch sold in 80 countries, expanded into the Swiss watch market with the October acquisition of the Zodiac trademark. Fossil purchased the mid-priced Swiss brand, known for its Sea Wolf and Astrographic watches, from Genender International Inc. The transaction covers the worldwide rights to use the Zodiac name. In a separate deal in November, Fossil also acquired three Swiss companies—Montres Antima SA, Meliga Habillement Horloger SA, and Synergies Horlogeres SA. Antima designs, sources, and assembles watches under its own and private-label brands. Meliga is a component-sourcing group offering watchbands, cases, and other components to Swiss watchmakers. Synergies designs and develops watch prototypes for companies worldwide. The three give Fossil the design, sourcing, and production capabilities needed to make and market Swiss-made watches, including
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