The body may be “by Victoria,” but the diamonds are pure Mouawad.
Popular lingerie retailer Victoria’s Secret, now in its sixth year of promoting dreams, has paired up with the internationally famed jeweler to create the newest Fantasy Bra.
Dubbed the Heavenly Star Bra, it features 320 cts. of gemstones and a 90-ct. flawless diamond centerpiece.
“We have never had such an amazing stone as part of our holiday bra, and we couldn’t be more excited,” says Monica Mitro, spokesperson for Victoria’s Secret.
The bra, along with a matching panty, debuted in the “Victoria’s Secret Christmas Dreams and Fantasies Catalogue” in October, worn by supermodel Heidi Klum.
The joint venture between Mouawad and Victoria’s Secret is one of the jeweler’s first forays into the fashion industry, which many jewelers are eyeing for future growth.
“For over 100 years, our family has created unique, superb pieces of jewelry, and we are delighted to bring our talents to the fashion world,” says spokesman Pascal Mouawad.