Facing The Unmentionable

By: George Holmes, editor-in-chief Offer jewelers the choice of attending a seminar on how to sell more product or one on how to improve store security and there's no contest. They'll choose the one on sales. That choice is made even though one great sale may make you feel good for a day or a week or maybe a month, while one major robbery or burglary may wipe out the business. It also may send the jeweler to the hospital or the cemetery. This isn't an argument to knock sales training, which obviously is critically important. But so is proper security. Yet it sometimes seems as if only the people who have been robbed, beaten or psychologically traumatized really pay attention. It's plain to see that crime against jewelers should be a concern of all jewelers. The "It can't happen to me" or "It won't happen to me" defense just isn't a valid excuse for not taking basic, sensible precau

This content is exclusive to JCK Pro subscribers. Subscribe now to access this and much more with discount code GOPRO21 for $199 for an entire year of access (reg. $249).


Already a JCK Pro? Log in

A JCK Pro subscription is your all-access pass to people and resources on the
cutting edge of the retail jewelry industry, from the industry authority you
know and trust

Learn about the Perks of JCK Pro

Log Out

Are you sure you want to log out?

CancelLog out