Facing The Unmentionable

By: George Holmes, editor-in-chief Offer jewelers the choice of attending a seminar on how to sell more product or one on how to improve store security and there's no contest. They'll choose the one on sales. That choice is made even though one great sale may make you feel good for a day or a week or maybe a month, while one major robbery or burglary may wipe out the business. It also may send the jeweler to the hospital or the cemetery. This isn't an argument to knock sales training, which obviously is critically important. But so is proper security. Yet it sometimes seems as if only the people who have been robbed, beaten or psychologically traumatized really pay attention. It's plain to see that crime against jewelers should be a concern of all jewelers. The "It can't happen to me" or "It won't happen to me" defense just isn't a valid excuse for not taking basic, sensible precau
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