This month JCK launches an ambitious effort to bring jewelry and watches to the consumer market in a new and exciting way. This initiative is a magazine titled "FACETS… for jewelry lovers and watch enthusiasts." For 134 years, JCK has been a driving force in the jewelry industry. This is not puffery or boasting, simply a fact: JCK has played an integral role in the development and advancement of the jewelry industry for both retail and manufacturing jewelers. Several years ago at the AGS Conclave in Philadelphia, GIA president Bill Boyajian cataloged JCK's contributions to the founding of both GIA and AGS by recounting JCK's editorial position on jeweler education, professionalism, ethics, and standards. Later, I learned that JCK's editorial staff also had been instrumental in the founding and development of both the JVC and the JSA—all part of the magazine's goal of bringing sec

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