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VIRTUAL JEWELRY Rather than lug cases into your store, a sales rep shows you a jewelry line on a laptop computer. Nearby, a consumer plays with ring designs at an interactive kiosk. These scenarios and more will soon be available to users of a new interactive CD-ROM that features a virtual jewelry store. The new CD-ROM technology, which is available from Phinney/Bischoff Design House, can be customized for manufacturers and retailers, says Leanne Mumm Pardo, marketing director at Phinney/Bischoff, a print and multimedia design company based in Seattle, Wash. "It's a whole new way to market your jewelry," says Pardo. "Though it's high-tech, it's actually extremely intuitive to use." Manufacturers and retailers can display or catalog products on the CD-ROM, allowing for quick updating and repurposing of product images. A user enters the virtual jewelry store displayed on-screen
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