Designers Take the Plunge

Two well-known jewelry designers are looking to spice up the bridal category and at the same time boost their own brands. While the branded designer jewelry category has generally focused on designers who establish their own fashion and look, both Jose Hess and Steven Lagos hope to take a nibble from the lucrative bridal category by extending their brands to engagement and wedding rings. Hess, who launched his new platinum bridal line at the JA New York and JCK Orlando shows, says the line is a way for him to diversify his collection. He has created a mix-and-match line of 46 engagement rings and 46 wedding bands that can be combined to create suites for individual tastes. "It's very different from anything else in the market," Hess says. "It's really geared toward sophisticated tastes." It's the first bridal jewelry collection Hess has done in the more than 45 years he has spent d
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