D. Swarovski Turns To Gemstones

What could truly excite the unflappable disposition of jewelry manufacturers? How about the introduction of a new product: mass-produced, calibrated natural gems that are strictly matched by size and color. D. Swarovski & Co. of Wattens, Austria, created a ripple of excitement in the gem and jewelry community this year by introducing just such a product. Of course, calibrated gems have been around for a long time - in a loose sense of the term. What is different with Swarovski's product is the degree of uniformity and tolerance throughout the size range. The company offers natural amethyst, citrine, peridot, iolite and garnet in sizes ranging from a Lilliputian 1mm to the more usual 3mm in a variety of shapes. Famous for a century for its high-quality faceted glass, Swarovski introduced the new product, along with a substantial promotional and advertising program, at the Tucson g
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