Cost, Margins, and Goldsmiths

Remaining competitive in the jewelry market requires constant research, skill upgrading, cost management, and a host of other "hands-on" efforts. We have all watched as companies competing within our market areas have undercut standard margin structures in order to attract and win sales, sometimes putting themselves out of business in the process, and seriously hurting the reputations of those whom they undercut. To an outsider looking in, this can't possibly be a bad thing. This sort of competition is present in every business environment, and is a major part of every manufacturer and retailer's strategy. Where the jewelry industry harms itself miserably as a result of its cutthroat competition is clearly illustrated in the following anecdote: A woman whom I have worked with in the trade called me yesterday to get a quote on a handmade, custom platinum mounting for three diamonds whic

This content is exclusive to JCK Pro subscribers. Subscribe now to access this and much more with discount code GOPRO21 for $199 for an entire year of access (reg. $249).


Already a JCK Pro? Log in

A JCK Pro subscription is your all-access pass to people and resources on the
cutting edge of the retail jewelry industry, from the industry authority you
know and trust

Learn about the Perks of JCK Pro

Log Out

Are you sure you want to log out?

CancelLog out