Cool Silver Equals Hot Sales

Sterling silver is a stellar growth category for jewelry, according to the Silver Information Center. In fact a growing interest in white metal pushed 1995 sterling silver jewelry sales 15% ahead of 1994. The market shows no signs of slowing down either. Diana Shiel, public relations manager of the Silver Information Center, says department and specialty stores placed huge silver orders at the May accessories markets for fill-in summer and early fall business. Silver's combination of being precious and affordable has helped it to divert dollars from costume jewelry. Indeed, Lauren Parker, editor of Accent, a trade publication for the accessories market, says sterling silver jewelry sales growth has come at the expense of costume jewelry. The Silver Institute, parent of the Silver InformationCenter, agrees. It's all part of the consumer trend toward buying products that keep their val

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