Colorado Rocks: Talking to Troy Thollot of Thollot Diamonds & Fine Jewelry in Thornton, Colo.



Troy Thollot Thollot Diamonds & Fine Jewelry Thornton, Colo. 1. When you walk through your door, what do you like most about your store? It’s silly, but my first thought is I’m so happy it’s ours. We recently bought the building, which used to be a bank. We started in 1993 as a repair bench in a bedroom in Golden, Colo., and opened our first store in 2000. I was working seven days a week, 10 to 12 hours a day. Every time I walk in, I shake my head in amazement. 2. What advertisement or promotion elicited the biggest response? We worked with the [reality TV] show Extreme Weight Loss this past June. We made a custom ring for a couple, and the show filmed in the store. We used a Hasenfeld-Stein FireCushion cut diamond, which has weight removed from the pavilion of the diamond; it tied in perfectly with the show’s theme. We were able in two minutes to reach an audie
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