Christmas List

Give your first gift of the holiday season to your store by undertaking a refreshing makeover. Customers will base their first opinions of your store on the way their senses respond. Scrutinize the entire store. Invest in a paint job for the walls and ceiling, put up new wallpaper, install a fresh carpet or professionally polish the floor as needed. Check for dust and cobwebs in corners and replace burned-out light bulbs. Polish mirrors and the glass on showcases, front windows and doors regularly. Clean jewelry every day and after each showing. Is there a prevalent odor or mustiness in your store? A light spray of holiday air-freshener or the use of a potpourri burner is a pleasant greeting (but remember that too much may ignite the allergies of sensitive customers). Soft holiday music creates a warm, soothing mood for customers escaping raucous crowds. Strive for a neat look. K

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