Carl F. Bucherer Watches Hit North American Market

Carl F. Bucherer, Switzerland's leading watch and jewelry retailer, plans to sell its brand of luxury watches in the United States. It has set up a U.S. office with the intention of beginning distribution here on May 1, 2004. Launch of the Carl F. Bucherer Collection in North America (including the United States, the Caribbean, and Canada) was announced at the BaselWorld trade fair last month. A U.S. launch event was being planned at press time. The collection is already distributed in parts of Europe, Asia, Russia, and the Middle East. The brand is part of the Bucherer Group AG, started in 1888 by jeweler Carl Friedrich Bucherer and based in Lucerne, Switzerland. The retailer began producing its own watches in 1919 and is known for meticulous attention to detail, quality, and technological and aesthetic standards. It makes 100,000 watches annually at its plant near Bienne. In 1998,

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