Carats for Kids: The Children’s Jewelry Market

Nearly 85% of jewelers sell some kind of jewelry designed specifically for children, from newborns to 17-year-olds, according to a recent JCK Retail Panel survey. Results of the survey are shown in the charts below. Do you sell jewelry designed specifically for children (birth to age 17)? No 16.5% Yes 83.5% What percentage of your total sales volume is from children's jewelry? 1% 34.1% >1% 22.2% 2% 17.0% 5% 11.1% 3% 8.9% 4% 3.7% 15% 1.5% 30% .7%

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