Can U.S. Jewelry Manufacturers Survive?

MANUFACTURERS AND RETAILERS How are the customer support services that manufacturers provide retailers changing? Matt Runci With reduction in support services from trade groups, including the Diamond Promotion Service, World Gold Council, and Platinum Guild International, manufacturers will play an increasingly important role in providing much-needed services—like co-op ads, marketing support, and sales training—to independent jewelers. Torry Hoover At Hoover & Strong, we have the Hoover Family Advantage program that gives jewelers many perks, including expedited shipping, getting special product without extra charges, and becoming an authorized Harmony Metals supplier. Our Harmony brand of recycled precious metals gives them more than just jewelry to sell and helps differentiate them. Daniel Kirchner Manufacturers need to anticipate last-minute orders. Offering j

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