Can Jewelers Follow The Profit Road?

A battle of quality versus quantity in the watch sector will sweep through the United States in 1998. What makes this unusual is that the Swiss are the ones pushing the quantity button. Seeing America as the land of opportunity, the Swiss will continue their watch brand avalanche, even as jewelers pare down the number of watch brands they carry – opting for quality and profit rather than high volume. This mounting problem has been swept under the carpet, until now. The clash of philosophies will likely result in a fair share of headaches, bruised egos and rude awakenings among retailers and U.S. distributors all year. “A lot of jewelers may be waking up to the fact that it’s not how many watches you carry, but which ones make money,” says Samuel Getz, president/CEO of Coral Gables, Fla.-based Mayor’s Jewelers. Jewelers’ newfound pickiness and their desire to carry hot

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