Business Report

Some hot “real estate” in the jewelry industry is up for sale, though you may not know it, since it’s happening online. Internet addresses—called “domain names” or “URLs,” which serve as a company’s location on the World Wide Web—are being sold off rapidly. Internet marketing experts believe that virtually every business, including jewelers, will need a Web address within the next few years. Now’s the time to get one. It’s cheaper and easier to secure those rights before bidding wars start. Web addresses are available through Network Solutions Inc. in Herndon, Va., at (703) 742-0400, www.networksolutions.com. This is an Internet service firm that registers domain names on a first-come, first-served basis. The price is $70 for two years, and renewals are $35 a year. Within minutes you can search to see whether the address you want is available and make your pur
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