Business Forecast: To The Optimists Will Go The Spoils

Jewelers are in a positive mood going into the second half of the year. They're looking for solid gains in sales and profits and they plan to advertise and promote actively to reach their goals. Many will stress the sale of better-quality diamond jewelry - and their expertise in this merchandise - and many also will put new emphasis on staff training. Overall, more than 40% of the independent stores and jewelry chains polled for this report say that business prospects for the rest of 1995 are either "excellent" or "very good." A critical factor in realizing sales and profit goals will be the business owner's attitude, say many jewelers. Computers will play a newly-important role in quite a few stores. They'll be used to get and keep a better handle on inventory, to sharpen up mailing lists and to help in various cost-cutting programs. Independent stores polled for the report, all m

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