Brighter Watches Light Up Sales

Much of what watch firms have added to their early spring 1995 collections is whiter, brighter and lighter – even when referring to price. Expanded use of dial lighting technology, white dials, brighter straps, sport watches with softer edges and dressier, more classic looks already were peeking out of catalogs in the weeks before generally broader debuts at the late April Basel '95 – World Watch, Clock and Jewellery Show in Switzerland. In addition to the luminescent glow at watch counters, consumers are beaming at the greater number of mid- and low-priced models now available. Here's a preview of the major categories that appeared to dominate the year's early introductions: Well-Lit Watches, Dress/ Sport and Luxury. SPORTY OR DRESSY? Crossover watches – which mix sport and fashion – have created a great deal of interest nationwide. "For women's models, sport is defini

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