Book Reviews

THE LAPIDARY BUSINESS Master Keys for Making Profits on Lapidary, by Gerald L. Wykoff. 1993. 198 pages. 63 black/white illustrations. $39.95. (JCK Data Center JR-006) To order call (717) 741-2469. This book focuses on how to profit from your lapidary talents. Though written for hobbyists and professional lapidaries, the business concepts are for beginners. Profits in Lapidary is not for someone interested in getting in-depth information on niche marketing. It gives ideas and suggestions on breaking into every market, from specialty and gift shops to flea markets, fund-raisers and the jewelry trade. The book contains a lot of valuable information, but it's not organized logically. While I read the book, I highlighted several sections so I could find them more easily later. Wykoff stresses setting up a selling and marketing plan, doing a thorough analysis of cost and the importan
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