AWG Launches Watch Collectors Society

The American Watch Guild (AWG) recently launched the "International Watch Collectors Society" (IWCS) to generate sales of fine watches and after-sale business for jewelers who are AWG members. AWG is a group of watch retailers and manufacturers committed to ethics in the fine-watch business and high standards for products, service, and salesmanship. It has 310 members, three-fourths of them retailers. IWCS meetings, where collectors can meet guest speakers from prestigious watchmakers, and other IWCS events will be held under the auspices of participating local AWG jewelers. IWCS members will receive information about new models and limited editions from major watch firms whose authorized dealers include AWG jewelers. They'll also learn about new watchmakers and their creations. Other member benefits will include a question-and-answer service by watch authority Stuart Unger, a calendar

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