AWA Wins Mercury Victory

The American Watch Association (AWA) in August won an important victory for its member companies in Connecticut that has ramifications in other U.S. states. Specifically, AWA members are now exempt from creating and submitting detailed plans to collect and recycle used button-cell batteries, under state overview, from watches sold in Connecticut. (Button-cell batteries contain trace amounts of mercury to prevent "gassing" and corrosion of the battery). AWA worked closely with the Connecticut Jewelers Association and Jewelers of America to convince state officials that the watch industry already recycles used button-cell batteries because of their silver content. AWA is also developing a Web site ( to facilitate battery recycling. "It was close cooperation between watch companies and retailers that produced this victory for all of us," said AWA's executive

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