Audemars Piguet, one of the world’s premier luxury watchmakers, is doing something it’s never done in its 125 years—an American tour of its watches. The 10-city coast-to-coast tour began in New York in June and will end in Florida in October.
The exhibit features a number of watch complications by the Brassus, Switzerland, watch firm. They include chronographs, tourbillons, and a Grande Complication timepiece valued at more than $600,000.
The presentation, says Francois Henry Bennahmias, president of Audemars Piguet North America, is a “visual demonstration of the spirit of Audemars Piguet: technical excellence and daring mechanical innovation, presented in a variety of designs, each one marked by understated elegance.”
Following the New York launch—which included a benefit gala for The Breast Cancer Research Foundation—the exhibit was scheduled to visit Vail and Aspen, Colo., and San Francisco and La Jolla, Calif., in July and August; Phoenix, Ariz. (Sept. 13-15); Los Angeles (Sept. 20-22); Chicago (Oct. 4-6); Atlanta (Oct. 11-13); and Naples, Fla. (Oct. 18-20). The exhibit was previously mounted in Asia and Europe.