The Atlanta Jewelry Show, held in February, enjoyed a record 11% increase in attendance, resulting in the highest attendance numbers in more than a decade. Contributing to the increase was the launch of the Southern Jewelry Travelers Association (SJTA) buyer loyalty program, “You Buy, You Fly,” which attracted many first-time buyers as well as return attendees seeking to earn Delta SkyMiles based on orders written at the show. During the show, the program awarded more than 2.3 million Delta SkyMiles.
Among the highlights was the SJTA U educational program, which included a full day of education prior to the show covering visual gem identification techniques and quality control. Other highlights included the “Ideal Bench” display presented by Stuller and SJTA. Featured on the show floor, the display incorporated two complete benches and three workstations featuring new hand tools, the latest high-tech instruments for goldsmithing and gemology applications, and more.
The show also featured a special awards ceremony to recognize winners of the new Jewelry Design Competition. SJTA partnered with the Savannah College of Art and Design (SCAD) to recognize the school’s metal and jewelry students for outstanding work.
The next Atlanta Jewelry Show will return to the Cobb Galleria Centre Aug. 7-9, 2004. For more information, contact SJTA at (800) 241-0399, e-mail: firstname.lastname@example.org, or visit www.atlantajewelryshow.com.