JA RECEIVES AWARDS FOR TWO VIDEOS
Jewelers of America has received Bronze Telly Awards for The JA 100 Club documentary and The Jewelry Buyer's Guide infomercial. The Telly Awards are part of a 16-year-old national competition that recognizes outstanding video productions.
The Jewelry Buyer's Guide, produced by Broadcast News Associates, New York, N.Y., was designed for JA members to use on local TV programs or in their stores to teach customers about what's important when buying fine jewelry.
The JA 100 Club, produced by Rainbow Video Inc., New York, N.Y., was honored in the history/biography category. The 10-minute video salutes JA members who have been in business 100 years or more.
Both videos also won 1995 Communicator Awards (see JCK, May 1996, p. 286), and The Jewelry Buyer's Guide also is a finalist in the 1995 Infotel Awards, a competition sponsored by the International M