Associations

PENNSYLVANIA JEWELERS PLAN SHOW, CONFERENCE The Pennsylvania Jewelers Association will gather at "the sweetest place on earth" for its annual jewelry show and convention Aug. 2-5. The event at Hershey, Pa., will feature several educational opportunities, recreational events and the 20th annual Keystone Jewelry Show, with more than 50 exhibitors. Keynote speaker Shane Decker, a diamond and jewelry sales trainer, will address "The Art of Selling 1-Carat Diamonds" at 9 a.m. Aug. 4. Also planned are round-table discussions on advertising, appraisals, security and design/manufacturing. Jewelers of America will conduct the Certified Store Managers Exam. In past years, the PJA convention and show were held in different months, but the association recently combined the two events into one weekend. The PJA also announced a seven-day cruise to Bermuda scheduled for Sept. 21-28. The trip wi
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