AGTA ISSUES 'COLOR EVERLASTING’ The American Gem Trade Association of Dallas has published Color Everlasting – The Beauty of Colored Gemstones. The book covers all aspects of selling colored gems and colored gemstone jewelry. Information is included on fashion and color trends and how to buy colored gemstone jewelry, as well as a gallery featuring AGTA members’ products. The book, written for the fashion-savvy consumer, is intended as a countertop sales tool to enable retail jewelers and their staff to sell colored gems with authority and confidence. Color Everlasting was poly-bagged with the June issue of JCK and was distributed in AGTA’s “Gemstones of the World” and designer sections of The JCK Show in Las Vegas. The AGTA office will mail books to retail jewelers at a cost of $8. A limited quantity will be available for chain stores to customize with a stamp or sticker.

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