MJSA NAMES NEW OFFICIAL Tom Keller, former president of Swarovski Jewelry, has been named director of membership and development at the 1,800-member Manufacturing Jewelers and Suppliers of America. Keller has more than 20 years’ management experience in the jewelry industry. In addition to his Swarovski post, he has been vice president of sales and marketing for Speidel and vice president of sales for Seiko. For the last three years, he has run a jewelry industry consulting business. Last year, he developed a licensing program for the United States Historical Society incorporating the society’s registered Double Eagle Third Millennium symbol, bringing together the jewelry, collectibles, apparel, and accessory industries. At MJSA, his duties will include developing and maintaining member benefits, managing the membership staff, and implementing membership-growth campaigns. JCK

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