Amazon.com Enters the Jewelry Business

Amazon.com—which in recent years has branched out from its bookselling business to sell other products, including apparel, sporting goods, and gourmet food—has launched a jewelry store Web portal. The site (www.amazon.com/jewelry) opened April 22 to great fanfare by the Seattle-based company. In fact, the company's home page was dedicated to advertising the new site. The launch was timed to coincide with Mother's Day, Father's Day, and graduation celebrations, says Eric Broussard, vice president of the Amazon.com Jewelry Store. The company released a statement saying it plans to be a "single shopping destination for consumers, committed to offering low prices on a large selection of high-quality rings, necklaces, pendants, bracelets, earrings, and watches." It has more than 75,000 "unique items" on the site, ranging from blue topaz earrings for $15 to a platinum, radiant-cut diam
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