AGS Lab Launches 2001 Ad Campaign

The American Gem Society Laboratories has introduced its new icon, a chocolate brown Labrador retriever, as part of its 2001 advertising campaign. The concept is an effort to spread the message of AGSL in a lighter, more entertaining fashion. The ads are scheduled to run in trade and consumer publications in domestic and international markets. AGSL will target consumer markets, beginning with bridal and luxury. The campaign's goal is to further educate consumers on the importance of obtaining an independent diamond grading report when purchasing a diamond.

This content is exclusive to JCK Pro subscribers. Subscribe now to access this and much more with discount code GOPRO21 for $199 for an entire year of access (reg. $249).


Already a JCK Pro? Log in

A JCK Pro subscription is your all-access pass to people and resources on the
cutting edge of the retail jewelry industry, from the industry authority you
know and trust

Learn about the Perks of JCK Pro

Log Out

Are you sure you want to log out?

CancelLog out