A Day in Denmark

The visit was supposed to be pure vacation, tacked onto a trip to a Northern European jewelry show, but learning about Danish jewelry beyond Georg Jensen proved irresistible. So after several days of taking in German-inspired jewelry designs at the Tendence Consumer Goods Fair in Frankfurt, I headed north to Copenhagen. Meetings with an industry association representative, a designer, and a retail jeweler provided a close look at a cross section of the Danish jewelry industry. Work in progress. "The luxury goods market here is tough," says Jens Møeller, head of the Danish Jewelry Manufacturer's Association. "In Denmark, jewelry competes with mobile phones, clothes, and televisions for shoppers' kroner." Møeller's group works closely with the Danish Retail Jewelers' Association—located nearby in another room of the building—to increase jewelry sales in the country, educate people
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