15 Tips for Writing News Releases

Don’t let ill-conceived or poorly prepared news releases undermine your efforts to deliver your message to the public. An editor who has to wade through a mass of boilerplate before getting to the newsworthy bits might stop reading after the first paragraph—or the first sentence. Following are 15 tips for preparing effective news releases. Use the “inverted pyramid” style. You’re not writing a mystery novel, so stifle your flair for suspense. Put the most important information in the first paragraph. That’s what reporters for daily newspapers do, and that should be your model for writing news releases. Remember, editors who are short on space—i.e., all of them—will cut stories, and they like to cut from the bottom up. Dispense with the “clever” lead you thought would grab the reader’s attention. The editor will cut it, so the reader won
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