Behind The Diamond Counter / JCK Talks / Partner Education

Millennials Don’t Buy Bargains; They Buy Values (Video)


Learn how millennial and Gen Z generations approach jewelry buying and the critical factors that inform their buying behaviors. This presentation will successfully present the data, research, and selling tactics you need to connect and sell to the next generation. To learn more about America’s Diamond Specialist, RDI Diamonds, call 800-874-8768 or visit rdidiamonds.com. Presented by RDI Diamonds Director of Jewelry, Sam Indelicato

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By: RDI Diamonds

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