Zalemark, Inc., jewelry designer and manufacturer of several celebrity-endorsed brands, has made several new appointments to its executive management team as the company moves to enter the public marketplace through a reverse merger, yet to be announced. The Sherman Oaks-based company said its upcoming expansion will allow it to move forward with pending acquisitions and mergers and will assist in the underwriting of its expanding business interests.

Steven Zale, founder, will take on a more focused role as design director, overseeing new product development, manufacturing and quality control.

Joining the company in the role of vice president of Marketing and Operations is Diane Kelly, a former Sony Pictures Digital Entertainment Executive. Kelly brings more than 15 years of brand licensing, jewelry product development, and marketing experience to her role with Zalemark, where she will oversee day-to-day operations and manage major accounts.

Roger Oldfield’s role as temporary chief financial officer will be made permanent. Oldfield will oversee all financial affairs for the company, and will handle licensing agreements overseas and in the United States.

Brand Manager Adam Miazga will be promoted to director of Merchandising, responsible for handling all merchandise and sales-based activities.

“This new management structure prepares Zalemark well for entry into the public marketplace,” Zale said. “Diane and Roger have the experience and operational know-how that Zalemark need in order to continue our current rapid expansion.”

JCK