Zale Corp. is outsourcing it’s e-commerce platform to GSI Commerce Inc., King of Prussia, Pa.—a provider of e-commerce solutions that enable companies to operate e-commerce businesses.

Under the terms of the agreement, GSI Commerce’s systems will replace systems operated in-house by Zale. GSI Commerce will provide the full technology platform, including site administration, the web commerce engine, web hosting and infrastructure, order management, and business intelligence for all the company’s brands.

“We believe there is further growth opportunity available for our brands through the Web and through associated multichannel efforts,” said Bernard Sensale, senior vice president of marketing for Zale. “GSI Commerce provides us with a robust, flexible, and integrated e-commerce solution. Our brands, both in the U.S. and Canada, can use this platform to grow their online businesses and maximize the online channel as a complement to our national store base.”

Zale Corp. is North America’s largest specialty retailer of fine jewelry operating approximately 2,330 retail locations throughout the United States, Canada and Puerto Rico, as well as online. Zale Corporation’s brands include Zales Jewelers, Zales Outlet, Gordon’s Jewelers, Bailey Banks & Biddle Fine Jewelers, Peoples Jewellers, Mappins Jewellers and Piercing Pagoda.

JCK