Luxury Swiss watch brand Wyler Genève is exploring the world’s great routes. This year, it’s focusing on the historic El Camino Real in California, the western-most road in the continental U.S.

Photographer Francesco Carrozzini shooting scenes along the coastal section of El Camino real.

Evocative photography documenting the history, significance, and modern-day feel of this important American artery has been done for the brand by fashion photographer Francesco Carrozzini (Vogue Italia, Libération, 10Magazine), who recently completed a six-day, 1,000 mile round trip on the venerable route that incorporated historic sites, coastal scenery, and such renowned highways, such as US 1 and US 101.

His photos will be exhibited this June for Wyler Genève at JCK Las Vegas 2008.

The idea was first inspired by Wyler Genève during its sponsorship of the 2007 Peking-Paris centenary race, recreating that 1907, 10,000 mile trek.

JCK