Worn & Wound, a watch news and e-commerce site that’s been hosting consumer-facing watch shows since 2015, announced this week it will host the fourth installment of its signature event, the Wind-Up Watch Fair, in San Francisco May 18–20.
The three-day “watch culture” event will take place at San Francisco’s Chandran Gallery and is free and open to the public. The third installment, which took place in New York City in October 2017, drew more than 15,000 guests, according to the company.
The fair’s curated range of watch and watch accessories brands ably represents the industry’s growing stable of emerging and/or under-the-radar makers.
Here’s who’s set to show at the fair: Swiss-made value watch brand Oris; Autodromo; Bespoke Watch Projects; Everest Bands; Israel’s Itay Noy; Junghans (which manufactures German wristwatches); Austin, Texas–based Tockr; Portland, Oregon–based Vero; Bravur (founded in 2011 by industrial designers Johan Sahlin and Magnus Äppelryd); Collins; Dietrich; DuFrane Watches; Formex; Gavox (created by the grandson of a legendary Flying Tiger); young Swiss brand Klokers; Melbourne Watch Co.; Mercer; Swiss luxury sports watch brand Monta; Baltic; and Mühle Glashütte.
“Building on the incredible success of our original New York event, we wanted to bring Wind-Up to the watch enthusiasts on the West Coast,” said Zach Weiss, cofounder of Worn & Wound and Wind-Up, in a statement.
“Since launching Wind-Up in 2015, there has been an overwhelming demand from Worn & Wound readers and watch brands alike for more events in markets outside of New York City,” said Blake Malin, cofounder of Worn & Wound in the same statement. “We’re excited to be featuring several brands that are new to Wind-Up, alongside several of our recurring partners.”
Worn & Wound, like the more well-known watch site Hodinkee, mixes editorial with e-commerce. The portal offers shopable pages running alongside watch discussions, reviews, and buying guides.
The company prides itself on celebrating “the entire breadth of the watch industry,” from major Swiss brands to independent companies.
Top: A scene from a past Wind-Up Watch Fair (courtesy of Worn & Wound)