Whitehall experiences sales decline

Whitehall Jewellers, Inc. same-store sales dropped 6.2% during the second quarter, the Chicago-based company reported. Total sales for the quarter ended July 31, were $68.4 million, compared to $72.3 million for the second quarter of 2005.

Comparable store sales for the first-half of the year decreased 5% compared to an increase of 1.3% for the same six-month period in 2004. Total sales for the period, was $139.4 million versus $145.3 million for the same six-month period in 2004.

“During the second quarter, our sales performance was solid during the Mothers’ Day campaign but slowed in June and July during the two subsequent campaigns,” said Lucinda Baier, Whitehall CEO. “In July 2004, we launched a major initiative to accelerate the sale of merchandise which was inconsistent with our branding strategy. During the second half of July of last year, sales of these goods were instrumental in generating double-digit comp store sales increases.”

Whitehall Jewellers, Inc operates 388 stores in 38 states in regional and superregional shopping malls under the names Whitehall Co. Jewellers, Lundstrom Jewelers and Marks Bros. Jewelers.