Wealthy consumers Favor Bergdorf, Neiman, and the Vivre Web Site

Bergdorf Goodman was rated the most prestigious traditional luxury retail brand in the 2007 Luxury Brand Status Index survey from the New York-based Luxury Institute. Sister brand Neiman Marcus was rated second while Nordstrom rated a close third.

Bergdorf Goodman was rated the most prestigious traditional luxury retail brand in the 2007 Luxury Brand Status Index survey from the New York-based Luxury Institute. Sister brand Neiman Marcus was rated second while Nordstrom rated a close third.
 
“This category rankings are generally stable, although the addition this year of ratings for the growing luxury e-tailer category changes the overall ratings dynamics significantly,” said Milton Pedraza, chief executive of the Luxury Institute. “Wealthy consumers tell us that highly exclusive e-tailer Vivre outscores all traditional luxury retailers when the sub-categories are combined. No other e-tailer comes close. While smaller, and not as well known, Vivre has managed to become a highly exclusive e-tailer at a transitional time in the history of luxury when wealthy consumers tell us that a trusted brand, exclusive product relevance, convenience, and security are the hallmarks of a great luxury retailing website, and that offline presence matters far less than executives believe.”

Traditional Luxury Brands rated (alphabetically) were: Barneys, Bergdorf Goodman, Bloomingdale’s, Brooks Brothers, Neiman Marcus, Nordstrom, and Saks Fifth Avenue.

Online-only e-tailer Luxury Brands rated (alphabetically): Bluefly.com, eLUXURY.com, and Vivre.com.