Wal-Mart Stores Inc. is attracting some of the affluent customers it can’t get to shop in its stores, according to a report by Bloomberg News.
Users of the Walmart.com site earn as much as 30 percent more than in-store shoppers, have a greater number of college and postgraduate degrees and are younger, Raul Vazquez, vice president of marketing for Walmart.com., reportedly said
Upscale shoppers are lured by a greater selection of luxury goods on the site including cashmere-blend trench coats and 42-inch plasma televisions, Vazquez reportedly said. The company is trying to get higher-income visitors to the stores with its new Metro 7 urban apparel and digital cameras such as the Polaroid 8 Megapixel.
The Web site’s exclusive merchandise includes the mobiBLU Cube, a 1-in. tall digital-music player with FM radio tuner starting at $99.72, and a men’s cashmere-blend overcoat for $99.88. The online division is the fastest-growing unit within Wal-Mart, Vazquez reportedly said.