Viral Marketing: Get the Word Out Via Video

Viral marketing, viral advertising, and marketing buzz are all examples of marketing techniques that use social networks to create increased brand awareness. Word-of-mouth marketing is often enhanced through viral marketing video clips and other mediums. Viral marketing can get the attention of a lot of folks in a very short period of time. This video, “100 Years of Dress and Dance,” has been online only two weeks and already has nearly 2 million views. It is a very creative way to promote the launch of a new Westfield shopping center in Stratford, U.K.

Tell me what you think! Is this video an effective example of viral marketing?

JCK logo
JCK

Log Out

Are you sure you want to log out?

CancelLog out