The Natural Color Diamond Association has launched a new training program, “How to Sell Natural Color Diamonds.” Highlights of the program will be presented on www.ncdia.com through three video podcasts featuring Diane Warga-Arias of DWA Communications.

The three separate video podcast programs are:
• Podcast 1 “Introduction to Natural Color Diamonds.”
• Podcast 2 “Grading Considerations and Origin of Color.”
• Podcast 3 “Presenting Natural Color Diamonds to your Customer”

It is the first and only training program that deals exclusively with Natural Color Diamonds and is available in both print and CD format to NCDIA Members. The podcasts are the first in a series of events and programs the NCDIA has planned in 2008 to educate retailers and consumers on the benefits and beauty of natural color diamonds.

“We are so excited by the positive response and tremendous interest in natural color diamonds from all participants during this years seminars and presentations at trade shows,” Warga-Arias said.

The Natural Color Diamond Association is the leading authority on natural color diamonds. The organization is dedicated to growing the Natural Color Diamond market by educating and informing both business and consumers alike. The NCDIA has over 75 members and represents mining companies, diamond manufacturers, designer,s and retailers from around the world who are dedicated to expanding the market for the broad spectrum of natural color diamonds.

For more information about the NCDIA or about joining the NCDIA, go to www.ncdia.com or contact the NCDIA office in New York: info@ncdia.com 212-644-9747.

JCK