On Jan. 11, Verichannel launched Gemfling.com, a version of its jewelry search engine tailored to consumers.
The website is divided into three components: a key-word search system, a shopping architecture that divides the Web into specific channels, and a store locator tied into Google Maps.
Jacques Voorhees, Verichannel CEO, compared the website’s structure to the specialized search engine Expedia. “Now, with Gemfling, the jewelry industry can provide similar efficiency,” said Voorhees in a statement. “It’s better for consumers and vastly more efficient for retailers and brands seeking exposure.”
The company plans to reveal a rewards-based viral marketing program in the second quarter of 2012.