Luxury retail jeweler Tiffany & Co. and Swiss luxury watchmaker Patek Philippe will open a new Patek Philippe salon, the first in the U.S., in Tiffany’s New York flagship store (pictured) in April. The salon will be dedicated to showcasing the watchmaker’s timepieces and celebrating its heritage.

The 3,000-square-foot salon will be located on the mezzanine of the store at 5th Avenue and 57th Street, and will feature some of the watchmaker’s unique and most sought-after timepieces. It will also include an extensive library, individual customer consultation areas, and a studio for on-site repairs.

The partnership of Patek Philippe (founded in 1839) and Tiffany & Co. (founded in 1837) in the United States began with a handshake agreement in 1851 between their founders, Antoine Norbert de Patek and Charles Lewis Tiffany.

The Patek Philippe salon at Tiffany & Co. joins four others (in Geneva, London, Paris, and Shanghai).

“The salon celebrates the art of watchmaking as practiced by the most skilled craftspeople working in the great tradition of Patek Philippe,” said Michael J. Kowalski, chairman and chief executive officer of Tiffany & Co. “We’ve designed an environment that is symbolic of the standards our two companies have shared for over 150 years,  where customers and collectors alike may peruse the world’s finest timepieces created with consummate dedication to craft that is the foundation of our partnership and mutual success.”

“We are proud to work with our longest standing partner, Tiffany & Co., in creating a salon of this magnitude,” said Larry Pettinelli, president of Patek Philippe USA. “Our goal is to create an exciting and interactive environment to serve as a world-wide destination for watch enthusiasts.”

Unique to the salon will be a collection of traveling museum pieces on loan from the Patek Philippe Museum in Geneva. These rare timepieces chronicle the art of horology and the development of Patek Philippe. Part of the collection will highlight the shared history of Patek Philippe and Tiffany & Co. in the U.S.

In conjunction with the salon opening, Patek Philippe will host a three-day exhibition titled “The Values of a Family Watch Company” on the fifth floor of Tiffany’s flagship store. Showcasing the 169-year history of Patek Philippe, the exhibition will provide the viewing public with the comprehensive set of Patek Philippe timepieces exhibited outside of Switzerland. It will be open to the public from Apr. 24 to Apr. 26, and show some 400 timepieces.

JCK