Tiffany and Co. has again sued a group of sites it claims
are selling counterfeit versions of its products.

On March 30, the company filed suit against Alice Don, Alice
Huang, Fiona Jones, and four other China-based defendants, who Tiffany claims
are behind the the sites Tiffanyinthebox.com, 925jewelrybox.com,
tiffany4girls.com, 925jewelrysales.com, pandoraoutlets.com,
925jewerlystore.com, 925store.org, and others. Most of these sites appear to be
offline at press time.

A complaint filed in the Southern District of New York claim
the sites sell “counterfeit versions” of the famed retailer’s merchandise,
which “not only copy the designs, patterns, and color schemes associated with
Tiffany products, but also expressly identify the Counterfeit products as
‘Tiffany’ and make unauthorized use of the trademark Tiffany name.”

“The defendants freely admit that the Counterfeit products
offered for sale are not authentic, but are ‘Replica’ and ‘Cheap Tiffany
Jewelry,’” it added.

The case claims trademark infringement, trademark
counterfeiting, false designation of origin, trademark dilution, and unfair
competition. Tiffany has asked the court to enjoin the sites from selling
counterfeit items, and transfer their ownership to Tiffany, as well
for for monetary damages.

In December, Tiffany sued a group of
similar sites it also claimed carried counterfeits. Those sites have since been
shut down, and now carry news of the Tiffany court case.

In February, JCK found that google searches of leading jewelry
terms, including Tiffany, often lead to counterfeit sites.

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