Tiffany & Co. is opening a café at its store in Beverly Hills, Calif., that will allow customers to have breakfast, according to listing on reservation app Resy.
The restaurant is located on the patio of its store on Rodeo Drive, but it’s opened only for a limited time—May 4 and 5.
Unlike its open-all-day Blue Box Café, which now occupies the fourth floor of its New York City flagship, the Tiffany Café at Beverly Hills will offer only one option: a $45-per-person prix fixe breakfast, which will include croissants for the table, a main course, and three beverages per person (including a mimosa), all served on Tiffany silverware.
It promises “a menu of American classics made with the highest quality, regionally sourced ingredients in an iconic location on Rodeo Drive.”
All proceeds will be donated to support Baby2Baby, which helps children in poverty.
Ever since the Truman Capote book and film starring Audrey Hepburn (not to mention the 1995 song by Deep Blue Something), many have long vied to have a true Breakfast at Tiffany’s. A salesperson once said that it was the most frequent question he was asked.
Yet, it was only in 2017 that the retailer opened up its first—and so far only—in-store restaurant, which was an immediate hit, drawing lines and intense media attention. According to Resy, it is still currently sold out.
The company has talked about expanding the concept, but this is the first very limited step in that direction.
“Having the café at the store allows customers to, literally, step into the Tiffany Blue Box and be surrounded by the warmth, charm and service that lie at the heart of the brand,” said Reed Krakoff, chief artistic officer for Tiffany & Co., in a statement. “The Tiffany Café at Beverly Hills is more than a nod to a famous film. It’s really a modern luxury concept that’s both experimental and experiential—a window into the new Tiffany.”
Top: A sketch of the Beverly Hills, Calif., Tiffany popup (image courtesy of Tiffany & Co.)Follow JCK on Instagram: @jckmagazine
Follow JCK on Twitter: @jckmagazine
Follow JCK on Facebook: @jckmagazine