Jewelry stores should be planning how their visual merchandising for the holidays will motivate shoppers. One of the most effective ways to do this is to make the store looks like it is presenting something new every day. How can this be done? Try rotating stock and changing out fixtures and props used in displays. Some stores use schematics to insure consistent positioning of merchandise within specific displays. Other stores get in a set routine of presenting the same merchandise in the same cases. In both cases, shoppers can get the feeling that they have already seen the merchandise in a previous visit to the store and that does not help the store provide the most exciting visual shopping experiences. Done correctly. jewelry displays creatively merchandise the products and engage browsers to become serious shoppers.

JCK