Thanksgiving Weekend to See Up To 137 Million Shoppers

Retailers around the country will open their doors to approximately 137 million shoppers this weekend according to the latest survey conducted by BIGresearch for the National Retail Federation – with many consumers planning on heading straight to the electronics and toy sections.

Key NRF spokespeople will be available for comment on Black Friday (November 24) and throughout the weekend (November 24-26). NRF will also be releasing a statement from its President and CEO Tracy Mullin on Friday at noon EST, announcing preliminary and anecdotal shopping results from Black Friday.

In addition, NRF will release the results of the Black Friday day-after-Thanksgiving retail survey by 4:00 p.m. EST on Sunday, November 27. Information will include what time people started shopping, where they shopped, how much they spent, and what they bought.