Texas Retailer Sues De Beers

Yet another trademark lawsuit …

De Boulle Diamond and Jewelry, a retailer based in Dallas, is suing De Beers Diamond Jewelers (the retail chain) over its “DB” mark.

The claim is that this De Beers mark ..

.. infringes on the store’s “De Boulle Mark”..

de boulle

De Boulle contends that “use of the mark ‘DB’ or any form thereof by [De Beers], infringes on, dilutes, and constitutes unfair competition with Plaintiff’s rights in its ‘dB’ and ‘deB’ marks used in commerce in connection with the sale of diamonds, timepieces, and jewelry.”

UPDATE: This is a new lawsuit, but there is a history here. See this article.

JCK News Director