Those wanting to make a splash this summer—both in style and in sales—need look no further than this lineup of oceanic designs from Effy. For your customers dreaming of the beach, or seeing an anticipated trip to the shore fly by too quickly (they always do), these jewels keep those memories, and that seaside feeling, close at hand. A combination of varying shades of blue sapphire keeps some of the pieces as a closer representation of the ocean, while a multicolor wash of fancy sapphires is cheerful, poppy, and bright. My personal favorite is the blue sapphire anchor pendant; in sterling silver, it’s by far the most affordable, and the peppering of blue sapphire hues makes it stand apart from most iterations of this style. But be it that anchor, a spirited seahorse, or the starfish motifs your customers fall for most, this is one lineup that begs to be worn out of the store this summer.
Click each image for more info, and see other designs from Effy here.