Fine jewelry brand Tacori has launched a promotion that ties the promise of adventure to the jewelry-buying experience.
The program, Tacori Journeys, is available to shoppers both online and in store (through Tacori’s boutique retail partners).
It works like this: Consumers who purchase qualifying styles, which include all wedding and engagement rings, receive a travel voucher providing them access to a members-only travel website featuring 60 percent savings on hotels and lodging worldwide. The vouchers, which range from $100 to $5,000, augment the discounts, making a romantic jaunt even more affordable.
A promotional image for Tacori Journeys
Wedding jewelry buys offer the priciest vouchers. Shoppers who buy any 18 karat gold engagement ring or wedding band receive a $1,000 travel voucher. Clients buying any combination of two 18k gold pieces receive a $2,500 voucher. A platinum engagement ring or wedding band gets shoppers a $2,500 voucher. And a purchase of a Tacori RoyalT ring, wedding band, or anniversary band comes with a $5,000 travel voucher.
Fashion jewelry is also eligible: The purchase of two fashion jewelry pieces comes with a $250 travel voucher, an 18k gold fashion jewelry piece or Tacori Encore Collection item is bundled with a $1,000 voucher, and the purchase of any platinum Tacori Encore Collection item comes with a sweet $2,500 voucher.
On its website, the brand says it’s able to offer these deep discounts on hotels through “a closed network.” Clients enter an access code that allows them access to search for deals on properties.